Bannon, Carlson and... Liz Truss? Exploring the Ex- PM's Audition for Maga
Liz Truss, kicked off the inaugural episode of her online program with a vow to reveal "the evil-doers" striving to undermine the UK, United States and European nations. She explained she would uncover how an "global web of progressives work to undermine democracy and the electorate's mandate."
"We're going to look at the Trump revolution and observe how this can be achieved in Britain," she said. "Our guests will include the prominent voices of the Trumpist political sphere."
In advance of the series premiere, there was one particularly enthusiastic supporter. "This is the beginning of a sort of revolution," remarked veteran reporter John Solomon. His Just the News will publish the former prime minister's new podcasts.
Establishing Ties in the Maga Media Ecosystem
British fellow travellers, including a pro-Reform adviser, have also helped her establish the Truss's program. Its staging is competent, if basic. Truss has amassed ten thousand followers in her initial seven days and her debut garnered 67,000 views during that week.
It is a humble beginning, but in partnering with John Solomon, she is being entering a established conservative ecosystem creating and spreading Make America Great Again themes. Its obsessions involve claims of media suppression by the mainstream media and a goal to dismantle a conspiratorial 'deep state' – a force that she attributes her downfall to for the swift end of her disastrous time in office.
"Just the News is not widely recognized outside of the Maga world, but it does have credibility there, primarily thanks to its founder, who provides analysis on Maga platforms like Bannon's 'War Room' podcast and has even spoken with Trump," commented Alex Hinton, who has closely studied the Maga movement.
A Controversial Partner
Her effort to bring American conservative media to Britain has aligned her more closely to contentious individuals such as John Solomon.
He set up the platform after backlash after he was accused of promoting misleading narratives about Biden's anti-corruption work in Ukraine, as well as contentious articles about ex-ambassador to that country.
These allegations were echoed across the conservative press, with he serving as a common interviewee on the prominent Fox News show. Trump himself promoted the journalist's work.
Solomon made the allegations regarding Ukraine in a series of columns for the political newspaper The Hill, where he was re-labelled as a columnist when staffers raised concerns over his articles. His narratives were pivotal in Trump's demand for the officials in Kyiv to look into the Biden family in 2019. These actions led to articles of impeachment targeting Donald Trump. The US Senate later found not guilty the president.
Weeks after the journalist departed the Hill in autumn 2019, the outlet announced it was performing a review of his columns concerning Ukraine. It found the journalist had used untrustworthy contacts and stated he "omitted key facts about main Ukrainian informants, specifically the detail that they had been indicted or were the subject of inquiries."
Becoming Part of the Sphere
His media appearances are a indication of the political media environment Liz Truss is becoming part of. He discussed his backing of the program on a broadcast he helps run on the conservative cable network, a rightwing cable channel that is the base for the pro-Trump commentator ex-Trump strategist Bannon and on which former Fox host Tucker Carlson also is seen. The ex-PM has already interviewed Steve Bannon on an early episode.
In linking up with Solomon and Just the News, she has become a small part in a much wider network of pro-Trump platforms that routinely amplify each other's content.
The journalist's podcast and Real America's Voice show have repeatedly hosted individuals such as commentator Mike Benz, a rightwing influencer whose criticism of USAID was referenced by Elon Musk as grounds for shutting down the government body.
An International Strategy
Although her awkward delivery and political travails have invited ridicule within the UK, a number of stateside commentators do not dismiss her efforts to rebrand as a local version of the Maga media.
"You have to take folks like that seriously, although you may not want to take them literally," said Rob Flaherty, who was employed in the Biden administration.
"It was evident how in 2024 Donald Trump used that ecosystem to disseminate his views. Without a doubt that sphere exports and influences conversation overseas. It looks relatively clear to me that the conditions in the UK are comparable to what permitted this parallel press sphere to prosper in America."
Alan Finlayson, said the online conservative ecosystem was already exerting influence in the UK.
"Online platforms knows no borders," he said. "There exists a sort of environment within which ideas travel – on occasion taking an extreme form and other times more moderately – but which is networked."
The academic said the expansion of the internet-based right wing in the UK recently meant the "potential to have a growing impact is considerable."
Cross-Atlantic Aspirations
"The former PM and Nigel Farage recently appeared at the the major conservative conference, where I observed they deployed Maga talking points prior to the {king of Maga|